Ocha & Co. Shizuoka Organic 100g matcha

Let's be clear: despite the initial price being higher than many £25 premium tins, the 100g bag is a clear signal that this is a value pack for daily use. Whilst still organic and high quality, it isn't meant to compete on the level of premium offerings like Ocha & Co.'s own Gokou tin, so keep that in mind.

The powder, whilst still a solid, pleasant green, is definitely more muted when compared to top-tier ceremonial grades. It does have a fine texture with some soft clumps, which is good, and a noticeable nuttier, toasted smell upon opening.

Prepping it as usucha at 80C, the experience is where the value proposition shows its limitations. The froth isn't as rich and the colour, while decent, lacks vibrancy. The opening sip has a strong nutty hint, followed by notes of astringency, which, at this price for such a large volume, is somewhat expected. This is followed by a quick flash of umami and light sweetness.

However, my biggest issue is the finish. There are grainy, gritty bits left at the bottom, accompanied by more astringency. No matter what temperature I use or how well I whisk, this gritty texture is always there.

To be fair, this matcha is likely intended for daily lattes, smoothies, and similar drinks. In that context, it's probably fantastic value for an organic, Japanese-sourced product. But as a traditional usucha, it falls short for me. For that reason, I'm giving it 3 stars.

Funnily enough, the packaging even suggests preparing koicha with it. I'm sorry, Ocha, but no one is going to use this for koicha.